The Advantages of Buying Sunglasses in Bulk

The Advantages of Buying Sunglasses in Bulk

September 17, 2021 0 By Philip Williams

Almost everybody loves sunglasses, and almost everybody needs pair of sunglasses to complete their look and to protect their eyes. The health benefits of regularly wearing sunglasses are well documented; from blocking harmful UV rays entering the eyes which cause long term damage, to preventing eye strain and headaches. The fashion positives speak for themselves; who doesn’t want to look great? Sunglasses are possibly the most versatile fashion accessory and fit with any personality and style. 

If you are in the business of selling sunglasses, you know the best option for you is to buy from a wholesaler. Buying bulk sunglasses wholesale has many advantages for you as a seller of fashionable or designer sunglasses. 

Bulk Sunglasses are Affordable 

Whether sunglasses are to be sold from a physical location or online, it makes sense to buy wholesale sunglasses in bulk when it comes to a financial point of view. If you are new to the business, do not mistakenly believe that wholesale sunglasses are of lesser quality than buying from a retailer. High-quality sunglasses, like the ones available from Olympic Eyewear out of Utah, don’t cost the earth. In some cases, for less than the price of a single pair of sunglasses at retail price, there are dozen pairs of sunglasses available at wholesale price. 

Bulk discount sunglasses mean a lower number of overheads. It also increases the markup percentage, which is crucial for any business as it maximizes potential profits. 

Buying Multiple Pairs Is Beneficial 

It is obviously advantageous to buy your sunglasses in bulk when it comes to stocking up. Having a wider selection of different options can only be a good thing. Buying in bulk also offers more choice to your customers; something to go with every look, outfit, and occasion. Some suppliers, like Olympic, offer an assorted dozen of sunglasses. This means that it is not just multiple pairs of the same exact pair of sunglasses. Although this has its own merits and benefits, especially if a certain color and design is preferred, an assortment also has many advantages. As William Cowper said, “variety is the spice of life.” 

A survey of 2000 people in the United Kingdom showed that sunglasses are the fourth most lost item by adults. There was a similar result in a survey in the United States, which showed that 27% of adults misplace (temporarily or otherwise) their sunglasses and glasses at least once a week. In addition to this, it was reported that collectively, lost items cost U.S. households £2.7 billion per year. Replacement costs are clearly high, and especially for a single pair of expensive sunglasses. This means, for the individual, that owning more than one pair of shades is a clear benefit. It will be beneficial to you, as well. Given the statistics, the average American adult will lose a pair of sunglasses sooner or later. 

Advantages for Business

Many people choose to go the bulk sunglasses route for a new business venture. Those that are interested in e-commerce can find advantages to buying wholesale as opposed to buying at retail price to then sell on. As previously mentioned in this article, the financial advantages speak for themselves; a more cost-effective outlay means more profit from sales. Once a reliable wholesale supplier has been found, it is easy to calculate the amounts of stock required each time an order is made. When compared to making individual orders, and the potential risk of running out of stock, bulk buying sunglasses makes much more business sense. Building trust with customers is a great way to ensure repeat business, which is often the lifeblood of a small e-commerce business.